LeadsCon 2019

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The largest annual conference for the entire lead generation industry. LeadsCon delivers the content, solution providers, and networking opportunities needed to drive lead generation and performance marketing strategies forward.

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Experts will talk about the newest trends in lead gen, and how industry professionals can come up with their own lead gen solutions.

This track will include the meeting hub and the networking lunch. The latter will provide a more casual space for attendees to meet and network.

You'll also connect with new innovative exhibitors showcasing how they're leading the forefront of marketing technology. Power lead gen will take attendees through what and what not to do in terms of traffic channels, analytics and privacy, and emulating successful lead buyers.

Here, Seth van der Swaagh Google will talk about how the consumer of today is more curious, and knowns more about products, as well as, marketing.

This results in them being savvy and impatient. With more purchase paths emerging and consumers having access to better technology channels, marketing has to adapt.

Here, Seth will break down what all of the above means for marketing - specifically for lead generation. During the keynote, Seth will detail how, over time, the attitudes of consumers have changed, and what marketers can learn from each point of change to predict what future consumers will be like.

Here, Dave Frankland Winterberry Group will go through the actual demands of the customer, especially those related to the people marketing to them.

Customers today expect marketers to know all about them and their preferences. However, sending non-stop ads their way only annoys them further.

Seth will detail how marketers have no choice but to meet those expectations, albeit through a new strategy. The third and final workshop will be based on partnership marketing, and will discuss the more B2B aspect of discovering, creating, and scaling partnerships.

Overall, Leadscon looks to be a promising event, in terms of both knowledge delivered and networking opportunities. Josh Fechter is the founder of The Product Company and has spent 10 years in product marketing and writing software tutorials.

Published in Business Growth.

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